News of the deal had been widely reported in recent days. YouTube indicated that the pact was a “full catalog partnership,” meaning that a wide selection of Warner’s content will be streamed on the site. Warner artists include Madonna, Metallica and Kid Rock.
Chris Maxcy, the head of music partnerships at YouTube, said the new deal “represents many months of hard work between both companies.” He personally thanked Edgar Bronfman, the chairman of Warner Music.
“Music licensing is fairly complex, and it took time for the teams to reach the optimal deal that made sustainable sense for all involved,” he said.
Warner Music said in a statement, “We’re pleased to announce that we’ve reached a new and expanded agreement with Google and its YouTube subsidiary that will bring WMG content back to the service as early as the end of the year. Under the agreement, members of the YouTube community will not only be able to access videos and other music-related content from Warner Music Group recording artists and songwriters, but will also gain access to an enhanced user experience on YouTube with a feature-rich, high-quality premium player and enhanced channels.”
YouTube said it expected the Warner Music channels to be back online by the end of the year.
Tweet me!
